A true story about me.
Many, many years ago, when I returned to this country after living overseas for 11 years, I wanted to set up my beauty and aromatherapy practice at home.
This was easy enough to do – I had the spare room, the expertise and the equipment. So I put some adverts in local magazines and the village shop window and waited for my phone to ring.
….. and waited ……
It was quite soul destroying really, I knew that I was good, after all I kept leaving behind happy and loyal clients in each country that I lived in.
So …… why wasn’t my phone ringing?
After a while, I decided to put my shoe on the other way round and think again. I guess that the people who saw my advert didn’t know me, let alone trust me, and therefore they couldn’t know how good I was / am. So …… my next task was how do I go out and meet people? I’d been living away for so long that my friends circle had disbanded – I had to start from scratch – hence the adverts idea.
Networking was in its infancy in those days, plus when I did brave going to some groups, the participants were nearly all men. Men and health & beauty didn’t mix very well in those days. I might as well have had two heads …. in fact, they looked at me as tho I did!
Doing talks to groups of women absolutely terrified me, or having a stall at an event – what would I say? what would I do? After all I wasn’t a shop keeper.
So ….. how could I find customers and clients. After all, I knew that I was a good therapist and worth their money for treatments.
The company whose beauty products I used, also did ‘party plan’, although they called them Beauty Classes and eventually called them Workshops. Mmmmm, but I was a therapist, so why on earth would I do these?
OK …. I hear you all say …. you’re bored now, so will I please cut to the quick and tell you why I started doing party plan / workshops, and how I fell in love with doing them, and how I earn a lot of money doing them too.
I did my first workshop to help a consultant in the group out. She had double booked herself, please would I do one, so that she didn’t let the ladies down. I’m a sucker, I love helping people.
I did it! I took my script and read from it! All the ladies (7 of them) were happy to be involved.
AND …… I really enjoyed myself …. in fact …. I had a lot of fun. Listening to their chatter, playing with the products with them, HELPING them. It was a real girlie evening, much better than sitting at home watching TV.
Then at the end, they all wanted to order products, and 2 of them re-booked me. Yes, booked ME to hold workshops for them in their own homes with their own friends.
(AND once I’d packed everything away, I quietly said I was a therapist and guess what …. they got their diaries out and booked in therapy sessions too.
DOUBLE WHAMMY….. but if you are not a therapist, don’t worry, cos you don’t really need this bit)
SOOOO ….. what does party plan / workshops really, really mean to me?
- they are the best and cheapest way to advertise myself,
- the most effective way to network and meet more people,
- to build long lasting customers and consultants,
- to make great long lasting friends,
- to practice new topical workshops,
- a great way to get testimonials on myself and the products,
- to learn from the attendees too.
That’s all in addition to earning money from the sales, and the future WARM bookings.
I’ve never looked back. I still work from home, but gave up actually booking in therapies partly because my family had grown up and I wanted total flexibility and also I’d grown such a lovely team of consultants and customers, I need the time to look after them properly.
It’s all true and I still absolutely love running party plan Workshops….. meeting more people of all ages, hearing new & old stories ….. helping people …
PS. I am now very happy to be a guest speaker or to network with different groups of people or to have a stall at events. You can probably guess how this came about? Yes, it was through all the practice from running party plan workshops!
To find out more about me www.helen-reeves.co.uk
To join me in NYR Organic https://uk.nyrorganic.com/shop/helenreeves/area/become-a-consultant/
To book a party or workshop, host an NYRO event https://uk.nyrorganic.com/shop/helenreeves/area/have-a-party/